Foreword
Image Format is a visual creation studio in the broadest sense. Our creative tools vary as much as the media to which we apply them, opening up multiple horizons. Our name sums up our approach: to create strong, unique images within the specific framework defined by each project.
Non-standard
An image has to be singular in order to exist : we create innovative and unexpected shapes able to stand out and leave a trace, even in a saturated visual environment. Our enthusiasm for graphic experiment often results in strong propositions, which constantly widen the perimeter of our creative explorations.
Characters
Typography represents the center of gravity of our creative process: designing bespoke letterforms and mastering the aesthetics of words with virtuosity enables us to fully unleash the creative potential of the character as a major, expressive and distinctive graphic object.
Metamorphosis
The depth of our visual language reflects the diversity of our projects. Form follows function: before thinking in terms of style, we develop a relevant and very specific narrative for each client. Our aesthetic choices are meant to serve this narrative: the studio’s graphic approach is therefore constantly renewed as it adapts to each and every new collaboration.
All Terrain
Our media are diversified and our team is all-terrain. Because each field of work requires a particular expertise, regular collaborations contribute to improve our production. We surround ourselves with eclectic talents (motion designers, photographers and digital developers among other) in order to achieve the perfect casting for each project.